

The above principles should help eliminate hidden insights or correlations such as disenfranchising individuals based on race or demographics. Minimizing data usage : Businesses should use the least amount of data necessary to meet the desired objective, with the understanding that minimizing data usage promotes more sustainable and less risky analysis.
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The expectation of continuous improvement and innovation : In other words, what organizations learn from applying big data should help deliver better and more valuable results.The value of progressiveness, according to Etlinger and Groopman, is reliant on the following: "If the anticipated improvements can be achieved in a less data-intensive manner, then less-intensive processing should be pursued." (IAF) SEE: Why big data and privacy are often at odds (TechRepublic) 2. Joshua Kanter, senior vice president of revenue acceleration at Caesars Entertainment, mentions, "Before conducting any new analysis, we ask ourselves whether it will bring benefit to customers in addition to the company. The authors offer Caesars Entertainment as an example. "Ideally, it should deliver value to all concerned parties-the individuals who generated the data as well as the organization that collects and analyzes it." "The first principle for ethical data use is that it should be done with an expectation of tangible benefit," write Etlinger and Groopman. "Data scientists, along with others in an organization, should be able to define the usefulness or merit that comes from solving the problem so it might be evaluated appropriately." (IAF) Image: Altimeter, Susan Etlinger, and Jessica Groopman SEE: Infographic: 7 ways to build trust in data and analytics at your company (TechRepublic) An ethical framework for big data analysisĪs to what might be done to improve the situation, Etlinger and Jessica Groopman write in their Altimeter report The Trust Imperative: A Framework for Ethical Data Use (PDF) that businesses and organizations building and/or using big-data platforms need to start adhering to ethical principles. we can process exabytes of data at lightning speed, which also means we have the potential to make bad decisions far more quickly, efficiently, and with far greater impact than we did in the past."īesides the potential for bad decisions, Etlinger believes that humans place too much faith in technology, including, for example, our blind acceptance of charts and graphs developed from big data analysis.

Return to the Community Standards home page.Big data is not only big-it is also powerful and error prone, notes Susan Etlinger, an industry analyst with Altimeter Group, in her 2014 TED talk. To be most meaningful, trust and confidentiality is embraced by both faculty and students when engaging sensitive issues. Fidelity is reflected in our commitment to confidentiality, professionalism and knowledge of our abilities and limitations. We also understand that trust is critical for developing relationships. Student Life professionals value justice recognizing that individuals are different, we retain objectivity in our perception of each other. Interacting within a campus context, we treat each other with equity. Student groups, clubs, and events provide opportunities for students to contribute to a life-giving campus life. Student Life promotes positive modeling, direction and leadership opportunities. However, avoiding harm is not an end in itself we want to provide the opportunity to do good. fire drills) are in place to respond to harmful situations should they occur. Community Standards) are designed to prevent harm to individuals and groups safety plans (e.g. Secondly, within this increased sense of autonomy, we must prevent harm. Students must answer the question, “What does it mean to become independent and responsible? With a clearer sense of self, students develop an increased sense of confidence and self-direction. In the goal of autonomy, we recognize the need for students to become increasingly independent. The five ethical principles that inform our work as student life professionals are 1) Autonomy, 2) Prevent Harm, 3) Do Good, 4) Justice, and 5) Fidelity. Student development theory provides a framework for empowering students in these life tasks. Most are making decisions and investing in relationships that will impact them for years to come. Student development theory reflects the typical developmental tasks commonly engaged by young adults during the point in their lives when most students decide to pursue higher education.
